What is SEO?
SEO (Search Engine Optimization) is a digital marketing strategy that focuses on making your website search engine friendly so it ranks higher when people search for products, services, or information online. For example: If you run a shoe store and someone types “best running shoes” into Google, SEO helps your website appear at the top of the results so people click on your site instead of competitors. ⚙️ Types of SEO SEO has several categories: 1. On-Page SEO Improving elements inside your website : Optimizing keywords in titles, headings, and content. Writing good meta descriptions. Using images with proper ALT tags. Making URLs short and clean. 👉 Example: Instead of a messy link like www.site.com/p=1234 , SEO makes it look like www.site.com/best-running-shoes . 2. Off-Page SEO Building authority outside your website : Getting backlinks from trusted websites. Social media sharing. Online reviews and brand mentions. 👉 Example: If ma...